ABSTRACT
The study examines the significance of marketing strategies on the performance of small-scale enterprise in Shomolu Local Government Area of Lagos State.
The cross-sectional survey research design was employed for the study. A self-structured questionnaire was used to elicit data from respondents. The simple random sampling technique was used to select the 50 respondents employed for this study. Chi-square statistical analysis was used to test the hypotheses.
The finding revealed that modern and consumer¬based marketing strategies improve the performance of small-scale enterprises. It was then suggested that a study of marketing strategies is necessary for small-scale business entrepreneurs.
ABSTRACT
The research work titled “Appraisal of Inventory Management and Control in Manufacturing Firms”...
Background to the Study
According to Adeyemi and Adu (2010), it is widely accepted that education is on...
BACKGROUND OF THE STUDY
Education is the development of an individual through training, transmission of...
ABSTRACT
Ficus kamerunensis is an epiphytic shrub or tree growing up to 20 m high. The plant used in ethnomedicine to treat microbial inf...
ABSTRACT
This project was designed to research into the influence of parent’s educational backgro...
ABSTRACT
Soft frequency reuse (SFR) techniques have been deployed to address the problem of interference experienced by users in cellular...
Abstract
The study investigated the Application of Internet for service delivery in some selected special libraries in Kaduna state. The...
INTRODUCTION
Motherless babies home refers to a place or a home whereby infant baby who has no female parent. While Orph...
ABSTRACT
This study evaluates the effectiveness of advertising expenses on the sales revenue and profitability of Unilev...